What Can I Do With a Major in Marketing?
You can consider many job paths, including positions in marketing management. You can also prepare for graduate school.
As a Marketing Major, you'll learn key marketing concepts like product, pricing, promotion, and distribution strategies. You'll also develop oral and written communication skills, critical thinking, and quantitative analysis.
You'll apply marketing concepts to real-world projects by doing market research. You'll create strategic marketing plans, craft advertising campaigns, make sales proposals, and form international marketing plans. You'll also complete group projects to gain the hands-on experience essential for success in the business world.
This opens up many career opportunities. Read on to learn more.
Career Options, Employers, and Transferable Skills
Career Options, Employers, and Transferable Skills
*Some may require further education or specialization.
Account Executive
Advertising/Promotion Manager
Brand Manager
Business Analyst
Communications Specialist
Consultant
Content Writer
Copywriter
Creative Director
Customer Services Representative
Demand and Generation Director
Digital Marketing Analyst
Digital Media Director
Digital Optimization Analyst
eCommerce Manager
Entrepreneur
Event Planner
Fashion Coordinator
Fundraiser
Import/Export Manager
Market Research Analyst
Marketing Manager & Specialist
Media Buyer
Media Planner
Medical/Pharmaceutical Sales
Merchandise Buyer
New Media Manager
Nonprofit Director
Paid Search Specialist
Production Manager
Project/Product Manager
Promotions Coordinator
Public Relations Specialist
Retail Buyer/Purchasing Agent
Sales Agent
SEO Manager
Social Media Coordinator
Strategy Specialist
Web Marketing Manager
Advertising Agencies
Cable Television Studios
Colleges/Universities
Commercial Banking and Credit
Communication Organizations
Community Arts
Construction Firms
Consulting Firms
Consumer Packaged Goods
Creative Agencies
Electronic and Computer Hardware
Entertainment Organizations
Events and Conferences
Finance Industry
Foundations
Fundraising Organizations
Global Enterprises
Healthcare Organizations
Internet & Software Companies
Investment & Portfolio Management Firms
Libraries/Museums
Local and Federal Government Agencies
Magazines
Management/Consulting Firms
Manufacturers
Market Research Companies
Media/Communications Industry
News Agencies
Nonprofits
Pharmaceutical Companies
Political Campaigns
Professional Sports Agencies
Public Relations Firms
Publishing Agencies
Recruiting Organizations
Retail Stores
Small Businesses
Theatres
- Evaluates product, pricing, promotion, and distribution
strategies - Creates strategic marketing, sales, and advertising plans
- Possesses business and marketing background
- Communicates clearly and effectively
- Makes critical observations and appropriate decisions
- Applies quantitative skills to data analysis
- Conducts and clearly explains research results
- Possesses strong critical thinking to find creative
solutions - Leads teams aptly
- Uses communication skills to listen, negotiate, and
persuade audiences - Applies project management skills
Ways to Explore a Career
- Taking a Focus 2 Career Assessment
- Searching job descriptions on Handshake
- Connecting with alumni on LinkedIn
- Finding a mentor
- Researching professional associations
- Reading the Occupational Outlook Handbook
- Meeting with Academic Advisor and Career Counselor
- Shadowing a professional at work
- Joining a relevant club or organization
- Finding an internship or part-time job
- Volunteering with an organization
- Conducting an informational interview
- Trying a new class in a relevant subject
- Studying abroad
Contact Us
To make a career counseling appointment or for additional assistance in our services, call us at 904-819-6286 or email us using the button below.